Earth Check

The EarthCheck Certified program is underpinned by science, understanding that ‘what gets measured, gets managed’, the core of all EarthCheck’s Certification programs is measurement. By fully understanding an organisation’s footprint stakeholders at all levels can make informed decisions to take-action. By monitoring performance, your organisation will be in a powerful management position. Informed decisions can be made around resourcing, capacity building needs and engagement programs to ensure that KPI’s and targets are reached. Data can be utilised for advocacy, ensuring that engagement efforts and communications are underpinned by meaningful statistics.

The certification is for precincts or destinations with a clearly defined boundary. It requires one organisation, like the local council or local tourism organisation, to be responsible for the management of the certification, however it assesses the entire tourism destination management practices community wide.

The program addresses key global environmental, cultural, social and economic (ECSE) concerns and deals with environmental regeneration and environmental improvement as well as the conservation of existing natural heritage assets. Economic concerns addressed in the program include employment conditions, support of local economy, use of fair-trade goods and services, and recognition of the seasonality of tourism revenue – all contributing to the alleviation of poverty in the destination.